Webtron's Innovative New
Auction Technology Options in 2026
Processing
Agricultural Auction Software Designed for Farm Clearing & Agricultural Auctioneers
Looking for agricultural auction software to power your online clearing sales? We can help.
Online auctions are a proven way to increase bidder participation and sell farm and agricultural assets efficiently. Our platform is built specifically for agricultural auctioneers who want a reliable, easy-to-manage system for running successful clearing sales online.
For more than 15 years, we’ve provided a modern online auction platform to agricultural auctioneers worldwide, helping them host their own auctions with confidence. With extensive industry experience, we’re a trusted partner for auctioneers running farm clearing sales, machinery auctions, livestock-related sales, and more.
Our software enables real-time bidding, creating a fast-paced auction experience bidders enjoy. Buyers can bid instantly from any modern device or browser — with no apps or downloads required.
The platform is easy to set up and simple to use, with no start-up costs or setup fees. Training is included, and worldwide support is provided for every auction.
New Features!
AI chatbot: 24/7 support Admin
Auto-Translation Multi-Language Auction Software: 104 Languages available.
Bidder Verification: Ensure a secure auction with credit card verification.
AI Auction Software Solutions: AI automated auction Lotting and Cataloging
Payment gateway options: (Stripe, Apple Pay, Google Pay, PayPal)
Auction API : Full suite. Integration system connection. Benefit; efficiency, cuts down admin time streamline and scalability. Automated from one system to the next.
Lot videos: Specific lot videos of your featured content.
Marketing Materials (images, GIFS, Videos). Use for EDM, website and social media marketing.
Invoicing Options:
Use in system invoicing
Export CSV for external invoicing
XERO invoicing compatibility module.
Are you selling these assets? If so you then we can help
🚜 Tractors , Vehicles & Bikes
🚜 Farm & Earthmoving Equipment
🚚 Trucks & Trailers
🛠 Tools
🐄 Livestock
🌾 Hay & Wheat
🔨 General Farm
🚰 Pumps & Generators
🖼 Estate Clearing Sales & Collectables
🪑Furniture & Household goods
🏡 Buildings & property
We provide you with all the agriculture auction software tools you need
Our software is includes timed, webcast, pre-bid, and online marketplace sale configurations all in one system.
No internet in the field. No worries! You can still conduct live auctions without the internet with our remote auction software solution.
You can add detailed lot descriptions, as many pictures as you like, PDF’s and videos.
We will provide your own online hub to sell agricultural assets (AG), livestock, farm machinery, general and clearing sales from your own website.
With all of this functionality at your fingertips, it’s hard to believe it can get better, but it does!
Auction administrators have access to useful sale management features such as lotting templates, bidder management, detailed reporting, invoicing and much, much more. We will supply you with everything you need to get your agriculture auction pumping online.
Agriculture auction software & solutions for your business
🎥 Live Webcast Auctions
⏳ Timed Online Auctions
📈 Marketplace
👩💻 Remote Clerking option
✅ Everything you need & will run from your own website
🏷 White Label Auction Software – ‘value protect your bidders & IP’ ( Not a group site 
)
So modern works on all devices without frustrating bidders to download apps
🧑💻 Includes Setup, Training & Local Ongoing Support
🧾 Auction invoicing & reporting
🖥 Websites & marketing
😊 Simple for bidders and powerful for auctioneers
So ready to get started?
NEW Webtron 9AI Auction Platform Is Here!
We have been assisting agriculture auctioneers just like you since 2007 in expanding their online auction businesses. The moment has come to update your online auction software to Webtron’s most recent edition, version 9AI.
An online auction service with a white label that works with your own website.
Webtron 9AI is, “Simple for bidders, powerful for auctioneers.”
Contact us to set up a software demo for your company online.
FAQs
Agricultural auction software is a specialised tool designed to help auctioneers manage auctions for farm equipment, heavy machinery, and livestock more efficiently. With an intuitive, user-friendly interface, it allows auctioneers to easily input, organise, and track auction items, bidder details, and sales. The software streamlines the entire process—from listing lots to finalising transactions—making auctions faster, simpler, and more profitable.
Webtron agricultural auction software is purpose-built for farm and rural auctioneers who need powerful, reliable technology tailored specifically to the agricultural sector. From livestock and stud sales to machinery, clearing sales, and rural property auctions, the platform delivers industry-focused tools designed to maximise bidder participation and sale results.
Brand Control and Rural Market Authority
Webtron operates as a fully white-label solution, running directly from your own website and domain. Your logo, colours, and branding remain front and centre — not a third-party marketplace. This strengthens your reputation within the rural community, builds long-term bidder loyalty, and ensures you retain full ownership of your bidder database and client relationships.
Designed for Agricultural Auction Formats
Agricultural sales often require flexibility. Webtron supports timed online auctions, live webcast auctions, pre-bidding, and remote auctions in one unified system. Whether you are selling livestock in real time or running a multi-day machinery clearing sale, the platform adapts to your specific sale format and rural conditions.
AI-Powered Efficiency for Farm Sales
With Webtron 9AI, advanced artificial intelligence reduces administrative workload. AI-assisted lot cataloguing speeds up listing livestock, machinery, and farm assets. Smart bidding tools such as automatic bid extensions, staggered lot endings, and instant outbid notifications help drive competitive bidding while protecting sale integrity. A 24/7 AI chatbot provides automated support to bidders and staff at any time.
Seamless, App-Free Bidding Anywhere
Rural buyers need simple, accessible technology. Webtron’s 100% browser-based platform allows bidders to register and bid from any modern device — mobile, tablet, or desktop — without downloading apps. This is especially valuable in regional areas, reducing friction and increasing participation.
Secure Payments and Financial Integration
Integrated payment gateways including Stripe, Apple Pay, Google Pay, and PayPal allow fast and secure transactions. Optional credit card verification helps protect against fraudulent bidding. Seamless Xero integration simplifies invoicing, reporting, and reconciliation, giving agricultural auctioneers greater financial control.
Global Reach for Agricultural Assets
With automatic translation across 104 languages, Webtron enables farm auctioneers to reach interstate and international buyers. This expanded exposure can significantly increase demand for specialised livestock, machinery, and premium rural assets.
Webtron agricultural auction software combines brand independence, advanced AI, flexible auction formats, secure payments, and global reach — giving farm auctioneers the technology and control needed to grow their business and achieve outstanding sale outcomes.
Yes. Webtron’s agricultural auction software includes built-in marketing features such as targeted email campaigns, social media integration, and professional online catalogue creation. These tools expand your audience, increase auction visibility, and generate more interest and bids—helping you achieve higher sale prices.
By providing a seamless, easy-to-use online bidding platform, agricultural auction software enhances the customer experience. Webtron’s solution offers:
– Real-time bidding updates
– Secure payment processing
– Detailed item descriptions and high-quality photos
These features give bidders the confidence and information they need to make informed purchasing decisions, encouraging more participation and competitive bidding.
Absolutely. Webtron offers comprehensive training and ongoing support, including user manuals, video tutorials, and responsive customer assistance. Designed to be simple for bidders and powerful for auctioneers, Webtron’s agricultural auction software ensures you can get up and running quickly while maximising your results.